20-Jun-2018 | Written by Lynne Hocking
Younger Travellers Make Caravanning and Camping the Holiday of Choice.
Camp Mother Lynne Hocking of Australia’s Gay Nomads wants us to know that younger GLBTQI+ are away camping throughout Australia
Tourism Research Australia (TRA) data shows the largest growth in the history of data collection for domestic caravanning and camping trips. And it’s the younger demographic groups that are driving the growth in what can only be called a booming tourism sector.
Demographically, it’s the 30 to 54 year old segment that is driving the growth in trips, representing 46% of the market and showing strong growth at 11% on the previous year. That’s not to say the 55 plus demographic, affectionately termed the ‘Grey Nomads’, isn’t out there in force too – they still retain the largest market share in caravan and camping when it comes to nights at 41%, but only just.
The 55 plus segment have still continued to grow but it’s the 30 to 54s that are showing more than double the growth of the older marketing domestic trips
Right on the heels of these two demographic groups is the even younger 20 to 29 segment, who accounted for 18% of caravanning and camping trips. Camp Mother Lynne Hocking recently stated “ forget the night clubs there are way more fun nocturnal activities happening in camp sites around Australia. I believe we have truly found the meaning of camp and canvas is the new leather.”
Whoever says caravanning and camping is a holiday reserved for retirees, overlooks the huge number of young Australians now making this their holiday of choice. A road trip renaissance is well and truly upon us.
TRA suggests that these increases in domestic tourism are driven in part by a demand for outdoor experiences and healthy, active living.
Go on get out their amongst the great outdoors….. all the young ones are not in the night clubs they are out exploring our island nation.
With love from the camp site.
Camp Mother Lynne Hocking
Australia’s Gay Nomads.